Two important source characteristics are familiarity to consumers and personal appearance or attractiveness.
Correct Answer:
Verified
Q9: The communications model specifies a number of
Q85: According to the elaboration likelihood model,marketers of
Q86: Two versions of the same message, one
Q90: Doctors who get grants from drug companies
Q112: Recall of "thinking" ads is higher than
Q113: Embassy Suites ad "This year, we're unwrapping
Q115: In a major study of factors that
Q117: John had mixed feelings about a commercial
Q121: Discuss the potential long- term problem with
Q123: Discuss one- versus two- sided arguments and
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents