A/An _ implies that a consumer's attitude toward a product can be predicted by identifying the specific beliefs s/he holds about the several product attributes and combining them into one overall measure of the consumer's attitude.

Question

Quizplus · Accepted Answer

The multi-attribute attitude model suggests that a consumer's overall attitude toward a product can be predicted by evaluating the specific beliefs they hold about various product attributes and combining these into a single measure.

A/An _ Implies That a Consumer's Attitude Toward a Product