The local Harley- Davidson motorcycle outlet has special events on Saturday mornings. Vintage bikes are shown, food is served, and some people travel more than a 100 miles on their Harleys to be there almost every Saturday morning. This marketing dream is possible because Harley- Davidson has become a product.

Question

Quizplus · Accepted Answer

Harley-Davidson has developed a strong brand community and loyalty, often described as a "cult" brand, where customers have a deep emotional connection and are highly engaged with the brand.

The Local Harley- Davidson Motorcycle Outlet Has Special Events on Saturday