A perceptual map is an effective way to determine where a product stands in the minds of consumers relative to its competitors.

Name: A perceptual map is an effective way to determine where a product stands in the minds of consumers relative to its competitors.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A perceptual map visually represents consumer perceptions of a product compared to competitors, helping identify market positioning and competitive advantages.

A Perceptual Map Is an Effective Way to Determine Where