Question 1

Another word for threshold is lintel.

Accepted Answer

A threshold is the bottom part of a doorway, while a lintel is a horizontal support across the top of a door or window. They are different architectural elements.

Question 2

A perceptual map is an effective way to determine where a product stands in the minds of consumers relative to its competitors.

Accepted Answer

A perceptual map visually represents consumer perceptions of a product compared to competitors, helping identify market positioning and competitive advantages.

Question 3

Martha is a semiotic researcher, therefore, she sees every marketing message as having two components: an object and a sign.

Accepted Answer

A semiotic researcher typically sees every marketing message as having three components: the sign, the object, and the interpretant, according to Charles Sanders Peirce's model of semiotics.

Question 4

When Jacob heard "Things go better with ," he automatically added "Coke." This term for this phenomenon is known as the principle of completion.

Accepted Answer

The phenomenon described is known as "priming," where exposure to a stimulus influences a response to a subsequent stimulus, not the principle of completion.

Question 5

A car manufacturer is considering increasing the size of its magazine ad. Doing so will result in more people viewing the ad.

Accepted Answer

Increasing the size of a magazine ad generally makes it more noticeable, potentially attracting more readers' attention and resulting in more people viewing the ad.

Question 6

An advertisement featuring a dog failed to capture Daryl's attention, mainly because pets are not important to him. This is known as discrimination.

Accepted Answer

Discrimination in psychology refers to the ability to perceive and respond to differences among stimuli. The scenario describes a lack of interest, not discrimination.

Question 7

Now that cable and network stations carry more than 6000 television commercials during a week, consumers may feel overwhelmed by the competition for their attention. Their feeling is called attention dysfunction.

Accepted Answer

The answer of Now that cable and network stations carry...

Question 8

Canadians' perceptions about Parmalat milk are favourable, and indicate product acceptance.

Accepted Answer

There is no specific information provided about Canadians' perceptions of Parmalat milk, so we cannot assume they are favorable or indicate product acceptance.

Question 9

Music recordings have been linked to reductions in employee absenteeism in factories.

Accepted Answer

Studies have shown that music can improve mood and productivity, potentially leading to reduced absenteeism in work environments like factories.

Question 10

The icons on the restroom doors in a bar in Wyoming were a doe and a buck. This is an excellent example of hyperreality

Accepted Answer

The answer of The icons on the restroom doors in...

Question 11

The name Pepsi- Cola can communicate expectations about product attributes by activating a schema.

Accepted Answer

The name Pepsi-Cola is associated with certain attributes such as sweetness, carbonation, and cola flavor which can activate a schema or mental framework about what to expect from the product.

Question 12

Craig believes that people derive meaning from something by isolating the individual stimuli that make it up. His view is consistent with that of a Gestalt Psychologist.

Accepted Answer

Gestalt psychology emphasizes understanding the whole experience rather than breaking it down into individual stimuli, which is contrary to Craig's belief.

Question 13

Subliminal perception has been proven to have a measurable effect on consumer behaviour in many situations.

Accepted Answer

While subliminal perception has been studied, there is limited scientific evidence to support the claim that it has a significant, measurable effect on consumer behavior in real-world situations.

Question 14

Greg is looking to buy a new pair of basketball shoes. His perception of Nike shoes will be solely based on the shoe's functional attributes.

Accepted Answer

Consumer perception is influenced by various factors, including brand reputation, marketing, and personal experiences, not just functional attributes.

Question 15

Amy is not a fan of online shopping because she puts a lot of emphasis on her haptic senses. In other words, she really needs to see a product in front of her before purchasing it.

Accepted Answer

Amy's emphasis on haptic senses means she prefers to touch and feel products, not just see them, before making a purchase.

Question 16

Mia used yellow, green and orange for her Web page, since she knew these hues captured attention.

Accepted Answer

Bright colors like yellow, green, and orange are known to be attention-grabbing and can make web pages more visually appealing and engaging.

Question 17

Lois was not pleased when she realized that the box of candies did not have as many in it as it used to. When she compared the package to the previous package she had bought the changes were hardly discernible. This is an example of the use of Weber's Law.

Accepted Answer

Weber's Law states that the noticeable difference between two stimuli is based on a constant ratio of the original stimulus. In this case, the changes in the number of candies were not noticeable, indicating that they did not exceed the constant ratio and therefore supported Weber's Law.

Question 18

Attention is the degree to which consumers focus on the stimuli which are within the range of their exposure.

Accepted Answer

Attention refers to the cognitive process of selectively concentrating on one aspect of the environment while ignoring other things, and it involves focusing on stimuli within the range of exposure.

Question 19

The principle of similarity means that consumers tend to group together objects that share physical characteristics; as an example, Coca- Cola, Sprite, and Dad's Old- Fashioned Root Beer are all "carbonated soft drinks."

Accepted Answer

The principle of similarity refers to the tendency of consumers to group together objects with similar physical characteristics. The example given in the statement is correct, as all three beverages mentioned are carbonated soft drinks.

Question 20

Like many of the younger generation in Japan, Toshi is not interested in having drinks which may contain harmful additives, or colourings, so he purchases pure fruit juice.

Accepted Answer

The answer of Like many of the younger generation in...

Quiz 2: Consumer and Social Well-Being