Starbucks is a chain of gourmet cafes that cater to coffee drinkers. Many of their customers commute from the suburbs and many of the stores are in business districts to accommodate the commuters' needs. Starbucks sells their private brand of coffees and accompanies them with fresh baked goods. They have a synergy between their stores and their website which helps to maintain an advantage over competing local coffee shops.
This is a description of Starbuck's:
A) marketing objective
B) organizational structure
C) retail strategy
D) merchandise budget plan
E) mission statement
Correct Answer:
Verified
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