When Starbucks opened in Seattle, it allowed store density to promote the business. Sometimes, the storefronts occupied two corners of an intersection. Only when the Seattle market was saturated did Starbucks move into other markets. Starbucks understands the value of building a competitive advantage through securing:

Question

Quizplus · Accepted Answer

Starbucks secured good locations to build a competitive advantage by ensuring high visibility and accessibility, which helped in attracting more customers and establishing a strong market presence.

When Starbucks Opened in Seattle, It Allowed Store Density to Promote