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Florist Gail Duffy Ran a Small Flower Shop and Sold

Question 71

Multiple Choice

Florist Gail Duffy ran a small flower shop and sold plants and flowers to people in British Columbia. She believed that she could sell more flowers if she had means to use the Internet. Thus, she borrowed money and invested in creating a website called Bloom.com where she sells flower arrangements to people all over the world using various flower delivery services. Gail has realized a/an__________ opportunity.


A) market penetration
B) vertical integration
C) unrelated diversification
D) horizontal integration
E) related diversification

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