Jack runs a gallery that specializes in neon art with emphasis on vacation icons like flamingos, dolphins and palm trees. Since demand was high, and supplies were low, he decided to buy an old warehouse and hire craftspeople to work there to produce the art. He would provide them with all of the supplies they needed, and he would be their only customer. Jack engaged in:

Question

Quizplus · Accepted Answer

Vertical integration occurs when a company expands its operations into different stages of production within the same industry. In this case, Jack is moving into the production stage by hiring craftspeople and providing them with supplies to produce the art, thus integrating vertically.

Jack Runs a Gallery That Specializes in Neon Art with Emphasis