Arthur had trouble locating the top quality tomatoes that his customers wanted in their marinated tomato salads. When he could find no vendor to supply the tomatoes necessary for the salads, he invested in a farm in southern California to produce the tomatoes. Arthur engaged in:

Question

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Arthur engaged in vertical integration by investing in a farm to produce the tomatoes himself, thereby controlling the supply chain for his marinated tomato salads.

Arthur Had Trouble Locating the Top Quality Tomatoes That His