The main difference between direct-mail retailers and catalogue retailers is that direct-mail retailers are:
A) highly involved in database management
B) businesses that have low start-up costs
C) consistent with catalogue retailers in that they maintain long-term relationships
D) primarily interested in a single sale from a specific mailing while catalogue retailers maintain relationships with customers over time
E) usually considered junk mail and are discarded

Question

Quizplus · Accepted Answer

Direct-mail retailers focus on single sales from specific mailings, whereas catalogue retailers aim to build long-term customer relationships.

The Main Difference Between Direct-Mail Retailers and Catalogue Retailers Is