How can a service retailer best cope with the some of the problems associated with the intangibility of service?
A) Solicit customer evaluations and complaints.
B) Increase staffing at peak demand times.
C) Emphasize quality control.
D) Use mass production.
E) Use low prices during off-seasons to help match supply and demand.

Question

Quizplus · Accepted Answer

Soliciting customer evaluations and complaints helps a service retailer understand customer perceptions and improve service quality, addressing the intangibility issue by making service quality more tangible through feedback.

How Can a Service Retailer Best Cope with the Some