Why do movie theatres sell tickets for an afternoon showing at a lower price than the 7 p.m. showing of the same movie?
A) To make sure the service offered in consistent
B) To deal with the perishability of services
C) To deal with the intangible characteristic of services
D) To deal with the incompatibility characteristic of services
E) To minimize inventory losses

Question

Quizplus · Accepted Answer

Movie theatres offer lower prices for afternoon showings to attract more customers during off-peak times, addressing the perishability of services since unsold seats cannot be recovered.

Why Do Movie Theatres Sell Tickets for an Afternoon Showing