From the retailer's perspective, frequent shopper programs offer the following benefits:
A) customers are motivated to increase the amount purchased on each visit
B) customers are motivated to identify themselves at each transaction
C) customers are motivated by the rewards offered to increase the number of visits to the retailer
D) customers provide demographic information when they sign up for the program
E) All of these

Question

Quizplus · Accepted Answer

Frequent shopper programs encourage customers to buy more per visit, identify themselves for tracking, visit more often due to rewards, and provide demographic information upon signing up, offering multiple benefits to retailers.

From the Retailer's Perspective, Frequent Shopper Programs Offer the Following