When department stores centralize all buying activities, department managers spend more time working with departmental associates and talking with customers. The result of this is that the company is better able to understand the expectations of the customers. Which of the following service gaps is reduced as a by-product of the centralization?
A) performance
B) research
C) communication
D) standards
E) knowledge

Question

Quizplus · Accepted Answer

Centralizing buying activities allows department managers to focus more on customer interactions, which helps the company better understand customer expectations, thus reducing the knowledge gap.

When Department Stores Centralize All Buying Activities, Department Managers Spend