Target decides to advertise disposable diapers and display the diapers in store next to "baby food" and "baby wipes". The decision to merchandise these products together may have been the outcome of a:
A) Market basket analysis
B) RFM analysis
C) Segmentation analysis
D) All of these
E) None of these

Question

Quizplus · Accepted Answer

Market basket analysis is used to identify products that are frequently purchased together, which can inform decisions on product placement and promotions.

Target Decides to Advertise Disposable Diapers and Display the Diapers