Which of the following schemes would the Mountain Equipment Co-op Catalogue most likely consider when segmenting customers?
A) RFM analysis
B) Decile analysis
C) CRM programs
D) 80-20 rule
E) Customer pyramid

Question

Quizplus · Accepted Answer

RFM analysis is a technique used to segment customers based on their recency, frequency, and monetary value of purchases. This information is valuable for the Mountain Equipment Co-op Catalogue because it can help them identify their most valuable customers and target them with marketing campaigns.

Which of the Following Schemes Would the Mountain Equipment Co-Op