Which of the following statements about a frequent shopper program is correct?
A) A retailer needs to do massive advertising to make it work
B) Customers like to carry a lot of frequent shopper program cards with them
C) It is not clear whether customer loyalty is increased toward a retailer
D) Vendors need to be ready for faster replenishment
E) Most shoppers view it as an additional card to carry and see no real benefit

Question

Quizplus · Accepted Answer

Frequent shopper programs often do not significantly increase customer loyalty, as customers may participate in multiple programs and choose retailers based on factors other than loyalty points.

Which of the Following Statements About a Frequent Shopper Program