Rita is a shutterbug and enjoys her part-time job at Ritz Camera. With each camera she sells, Rita is required to offer the customers film, batteries, a camera bag, and even a tripod to compliment the purchase. When Rita engages in this technique, she is:
A) counter offering
B) one-to-one selling
C) add-on selling
D) accessorizing
E) cross-selling

Question

Quizplus · Accepted Answer

Cross-selling involves offering additional products or services to complement the primary purchase, which is what Rita is doing by offering film, batteries, a camera bag, and a tripod with each camera sale.

Rita Is a Shutterbug and Enjoys Her Part-Time Job at Ritz