The effective implementation of CRM programs requires the:
A) transformation of departments within a retailer's organization
B) coordination of the customer pyramid to exclude unprofitable customers
C) coordination of activities by different functions within a retailer's organization
D) human resources department to relay information to the consumers about the programs
E) marketing department to develop advertising to attract the better customers

Question

Quizplus · Accepted Answer

Effective CRM implementation requires coordination across different functions within a retailer's organization to ensure a seamless customer experience and efficient management of customer relationships.

The Effective Implementation of CRM Programs Requires The