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Which of the Following Can Limit a Frequent Shopper Program's

Question 96

Multiple Choice

Which of the following can limit a frequent shopper program's success?


A) It is hard to gain competitive advantage as programs can be duplicated
B) Frequent shopper programs are expensive
C) It is not clear whether they increase customer spending and loyalty
D) It is difficult to make corrections in the programs when they arise
E) All of these

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