Question 1

Give an example of a company that is an opinion leader in regard to one of its products.How does being the opinion leader explain the perceived risk of this company seeking to introduce a totally new product line of goods?

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Question 2

How do heuristics impact the consumer's decision process? Give one example of a heuristic you might use when shopping.

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Question 3

Wild Plant decided to develop a product line called Room Gear that would let kids decorate their rooms with cool gear and gadgets.Why would marketers keep in mind the gender differences of the potential consumers of products for this line of goods?

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Question 4

Which internal influence on consumer behavior most likely explains why so many ads contain puppies,kittens,and small children that have nothing to do with the product? Explain your answer.

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Question 5

Explain consumer behavior and give an example.

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Question 6

In a marketing context,a person's attitude has three components.What are these components? List and briefly define each component.

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Question 7

One of the strongest influences on our consumer purchase decisions are gender roles.How are gender roles likely to influence the children's toy industry?

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Question 8

The passage of the Child Protection and Safety Act (1969)was influenced by consumerism.What is consumerism and its relationship to this law?

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Question 9

How would you relate the concept of a weblog or blog to a consumer writing a commentary for a local newspaper about a certain product?

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Question 10

Analyze the dangers of social networks.

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Quiz 5: Consumer Behavior: How and Why We Buy