Question 1

Viewers of some television shows have created virtual communities so people can predict plot twists and create their own biographies of the characters.

Accepted Answer

Viewers often engage in online discussions and fan communities where they speculate on plot developments and create fan fiction or character backstories.

Question 2

Perception is an example of an internal influence on the consumer decision- making process.

Accepted Answer

Perception refers to how a consumer interprets and makes sense of information about a product or brand, which is an internal influence on their decision-making process.

Question 3

Usually purchase decision making begins with problem recognition,moves to information search,and culminates with postpurchase evaluation.

Accepted Answer

The purchase decision-making process typically starts with recognizing a need or problem, followed by searching for information, evaluating alternatives, making the purchase, and finally evaluating the purchase post-consumption.

Question 4

Insurance companies often tailor their messages to show how their products can satisfy consumers' needs for safety.

Accepted Answer

Insurance companies emphasize safety to appeal to consumers' desire for protection and security, which is a fundamental need.

Question 5

Heuristics can be used to explain why Madelyn always buys a specific brand of deodorant and why Ralph always buys whatever brand he happens to see first.

Accepted Answer

Heuristics are mental shortcuts or rules of thumb that people use to make decisions quickly and easily. In the case of Madelyn, her preference for a specific brand of deodorant may be the result of familiarity heuristic, where she chooses a product she is familiar with and trusts. On the other hand, Ralph's decision to buy whatever brand he sees first may be the result of availability heuristic, where he relies on the first piece of information he comes across to make a decision.

Question 6

The cable networks,ESPN,the Food Channel,HGTV,and MTV are all forms of lifestyle marketing.

Accepted Answer

The given statement is true because lifestyle marketing is a marketing strategy that targets consumers based on their lifestyles, interests, and values. The cable networks mentioned in the question (ESPN, the Food Channel, HGTV, and MTV) all cater to specific lifestyles and interests, making them examples of lifestyle marketing.

Question 7

Virtual communities meet online and share their enthusiasm for such subjects as products and recording artists.

Accepted Answer

Virtual communities are groups of people who interact over the internet, often sharing common interests or passions, such as products and recording artists.

Question 8

Situational influences on consumer decisions are all closely related to the marketing mix.

Accepted Answer

Situational influences on consumer decisions include factors like physical environment, social surroundings, time, and mood, which are not directly related to the marketing mix elements (product, price, place, promotion).

Question 9

Psychographics group consumers according to psychological traits only.

Accepted Answer

Psychographics group consumers based on psychological traits, lifestyle, interests, and values, not just psychological traits.

Question 10

C2C e- commerce occurs among individuals without directly involving the manufacturer or retailer.

Accepted Answer

C2C (Consumer-to-Consumer) e-commerce involves transactions between individuals, typically facilitated by a third-party platform, without the direct involvement of manufacturers or traditional retailers.

Question 11

For marketers,racial and ethnic subcultures are less important than more easily defined groups such as avid Green Bay Packers fans or devotees of Southern gospel music.

Accepted Answer

Racial and ethnic subcultures are significant for marketers as they often represent large, distinct groups with specific cultural preferences and buying behaviors, which can be crucial for targeted marketing strategies.

Question 12

People who are within the same social class work,in similar occupations,and have similar income levels usually do not share common tastes in clothing,decorating styles,and leisure activities.

Accepted Answer

People within the same social class often share common tastes in clothing, decorating styles, and leisure activities due to similar cultural influences, values, and economic means.

Question 13

Your personality would be one way to determine whether you are a likely prospect for an Alaskan wilderness trek.

Accepted Answer

Your personality traits, such as adaptability, resilience, and a love for adventure, can influence your suitability and enjoyment of an Alaskan wilderness trek.

Question 14

Consumer behavior is the process (RED)studied how consumers related to shopping and charity.

Accepted Answer

The question states that consumer behavior is the process studied how consumers relate to shopping and charity. This is a true statement, as consumer behavior is the study of how consumers make decisions about purchasing goods and services, including how they relate to shopping and charity.

Question 15

The cognitive component of a person's attitude would be dominant for products such as scented candles,bath salts,and soft,luxurious towels.

Accepted Answer

The cognitive component of attitude involves beliefs and knowledge, which are less dominant for sensory and emotional products like scented candles, bath salts, and luxurious towels. The affective component, related to feelings and emotions, is more dominant for such products.

Question 16

The physical environment of a store would not have an effect upon the buying motivation of a consumer.

Accepted Answer

The physical environment of a store, such as lighting, layout, and ambiance, can significantly influence a consumer's mood and motivation to purchase.

Question 17

Evaluative criteria are always tangible features.

Accepted Answer

Evaluative criteria can include both tangible features, such as physical attributes, and intangible features, such as brand reputation or customer service.

Question 18

Culture is society's responsibility.

Accepted Answer

Culture is a shared set of values, beliefs, and practices that are passed down from generation to generation. It is a product of society, and it is the responsibility of society to maintain and transmit it.

Question 19

A belief that your family is more important then your job is an example of a cultural value.

Accepted Answer

Cultural values refer to beliefs, attitudes, and behaviors that are widely shared among a group of people and shape their way of life. The belief that family is more important than a job is an example of a cultural value that may be prioritized differently in different cultures.

Question 20

(RED)discovered in their research that a large portion of consumers believed that charity and capitalism do not mix.

Accepted Answer

The statement is true as it reflects a common perception that charity and capitalism have conflicting goals, with charity focusing on altruism and capitalism on profit.

Quiz 5: Consumer Behavior: How and Why We Buy