When Plan- It Marketing was considering the quantitative study or the qualitative study,they were in the second step of the marketing research process,which is to _ .
A)decide whether to use observational or exploratory research techniques
B)define the problem
C)calculate the budget
D)determine the research design
E)determine representative population characteristics for sampling

Question

Quizplus · Accepted Answer

In the marketing research process, the second step is to determine the research design, which involves deciding between quantitative and qualitative research methods.

When Plan- It Marketing Was Considering the Quantitative Study or the Qualitative