A sign at a Tokyo hotel once read,"You are invited to take advantage of the chambermaid," and a dry cleaner in Majorca urged passing customers to "drop your pants here for best results." These are examples of _ barriers when conducting marketing research in global markets.
A)ethnocentrism
B)technology
C)economy
D)language
E)cultural difference

Question

Quizplus · Accepted Answer

These examples illustrate language barriers, where translation errors lead to unintended and humorous meanings in different languages.

A Sign at a Tokyo Hotel Once Read,"You Are Invited