When Gap,Inc.was developing the concept for its chain of Old Navy stores,the company gave employees who fit the desired Old Navy customer profile $200 apiece.They set them loose on a shopping spree,and then interviewed them about what they had bought so these products would be on the Old Navy shelves when the stores opened.Gap,Inc.utilized what format of participant sampling?
A)systematic sampling
B)stratified sampling
C)quota sampling
D)probability sampling
E)convenience sampling

Question

Quizplus · Accepted Answer

Gap, Inc. used convenience sampling by selecting employees who fit the desired customer profile and were readily available to participate in the shopping spree.