allows a marketing manager to use sales data to find out how many consumers stay with his brand and how many switch,and thus project market shares over time.
A)On- line research
B)Internal company data
C)Modeling software
D)Acquired databases
E)Marketing research

Question

Quizplus · Accepted Answer

Modeling software allows a marketing manager to analyze sales data to understand consumer behavior, such as brand loyalty and switching, and to project market shares over time.

Allows a Marketing Manager to Use Sales Data to Find