A snack food company's generates daily sales data by product line and by region.The marketing managers use the data to evaluate the market share of different Frito- Lay products compared to one another and to competing snack foods in each region where the company does business.
A)sampling
B)probability samples
C)case study
D)causal research
E)marketing information system (MIS)

Question

Quizplus · Accepted Answer

The scenario describes a system that collects and analyzes data to help marketing managers evaluate market share, which aligns with the function of a Marketing Information System (MIS).

A Snack Food Company's Generates Daily Sales Data by Product