Plan- It Marketing would do by running focus groups to understand the mindset of the key target audiences and their reactions to Priceline's business model.
A)exploratory research
B)experiential research
C)descriptive research
D)ethnography
E)projective data

Question

Quizplus · Accepted Answer

Focus groups are a qualitative research method used to gather exploratory insights into the attitudes, perceptions, and reactions of target audiences, which aligns with exploratory research.

Plan- It Marketing Would Do by Running Focus Groups to Understand