A marketing decision support system (MDSS).
A)includes sophisticated statistical and modeling software tools
B)would be used to identify demographic characteristics of customers
C)is custom research
D)is a subset of MIS
E)would be used to review past sales data

Question

Quizplus · Accepted Answer

An MDSS includes sophisticated statistical and modeling software tools to help analyze data and support marketing decision-making processes.

A Marketing Decision Support System (MDSS)