Which of the following is NOT a major source of information for a marketing intelligence system?
A)internal company data
B)information gathered through market research
C)acquired databases
D)marketing intelligence data on competition and other elements in the firm's business environment
E)telephone calls

Question

Quizplus · Accepted Answer

Telephone calls are not typically considered a major source of information for a marketing intelligence system, which relies more on structured data sources like internal data, market research, acquired databases, and competitive intelligence.

Which of the Following Is NOT a Major Source of Information