A company wanted to know if there was enough demand for video conferencing and other forms of video networking through laptop computers to make it profitable to offer this feature.Its marketing research department engaged in and discovered that 48 percent of laptop owners use their computer while undressed or in their underwear.
A)hierarchical research
B)exploratory research
C)ethnography
D)projective data
E)experiential research

Question

Quizplus · Accepted Answer

Exploratory research is used to investigate a problem or situation when there are no clear or precise answers, often to gather preliminary information that will help define problems and suggest hypotheses. The company is exploring the demand for video conferencing features, which aligns with exploratory research.

A Company Wanted to Know If There Was Enough Demand