The first step in the marketing research process is to define the problem.This step has three components: specifying the research objectives,identifying the consumer population of interest,and .
A)budgeting money for the process
B)determining if primary data will be needed
C)selecting who will be responsible for analyzing the data
D)placing the problem in an environmental context
E)deciding whether to hire a marketing research agency or to conduct the research in- house

Question

Quizplus · Accepted Answer

The third component of defining the problem is placing the problem in an environmental context, which involves understanding the external factors that might affect the research.

The First Step in the Marketing Research Process Is to Define