In the British Isles,Guinness brewery was given the right to produce and market Budweiser beer by Anheuser- Busch,its U.S.brand owner.Because Guinness pays Anheuser- Busch royalties for the use of its brand,this would be an example of a .

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This is an example of a licensing agreement, where Guinness is allowed to produce and market Budweiser beer in exchange for royalties paid to Anheuser-Busch.

In the British Isles,Guinness Brewery Was Given the Right to Produce