Which of the following is defined as nonpersonal communication paid for by an identified sponsor using mass media to persuade or inform an audience?
A) direct marketing
B) sales promotion
C) personal selling
D) direct selling
E) advertising
Correct Answer:
Verified
Q72: To compare the relative cost- effectiveness of
Q73: There are three steps involved in creating
Q74: A television commercial for Post Select cereal
Q75: Which of the following is a relatively
Q76: Product placement in television programs and movies
Q78: Which of the following is NOT a
Q79: The first task for a media planner
Q80: is the communication function that seeks to
Q81: Which of the following is an example
Q82: Which of the following is NOT an
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents