Marketers first identify consumer needs and then provide products that satisfy those needs,ensuring the firm's long- term profitability.This practice is referred to as _ .
A)consumer orientation
B)production orientation
C)the marketing mix
D)total quality management
E)the marketing concept

Question

Quizplus · Accepted Answer

The marketing concept focuses on identifying and meeting the needs and wants of consumers to ensure long-term profitability.

Marketers First Identify Consumer Needs and Then Provide Products That