The of the firm is a decision process in which marketing managers determine the strategies that will help the firm meet its long- term objectives and then execute those strategies using the tools they have at their disposal.
A)marketing
B)sales orientation
C)product orientation
D)differential benefit
E)popular culture

Question

Quizplus · Accepted Answer

The correct choice is "marketing" because it involves determining strategies to meet long-term objectives and executing them using available tools.

The of the Firm Is a Decision Process in Which