The second step in developing a competitive advantage is to turn a distinctive competency into a -- one that is important to customers.
A)culture
B)service
C)differential benefit
D)demand
E)need

Question

Quizplus · Accepted Answer

A differential benefit is a unique feature or aspect of a product or service that is important to customers and sets it apart from competitors, thus creating a competitive advantage.

The Second Step in Developing a Competitive Advantage Is to Turn