A program that rewards guests with points, miles or stamps that can be redeemed or get discounts for products and services is known as:
A) A loyalty program
B) A frequency program
C) A marketing program
D) None of the above
Correct Answer:
Verified
Q2: Relationship/loyalty marketing is applicable when there is
Q3: Relationship/loyalty marketing can include:
A) Requiring that a
Q4: Which should you NOT do when handling
Q5: A frequency program focuses on the long
Q6: Value- added and value- recovery are two
Q7: Relationship marketing is also known as loyalty
Q8: Frequency programs and loyalty programs are the
Q9: CRM stands for Customer Rotation Management.
Q10: Which of the following is part of
Q11: Word of mouth marketing is attainable for
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