Image is one of two important criteria for effective positioning. The other is:
A) A promised benefit
B) Tangibility of the product
C) Having a product that is both salient and determinant
D) An objective positioning statement
Correct Answer:
Verified
Q2: Choose the statement that is not a
Q3: A hotel that positions itself on having
Q4: To appeal to a new market segment,
Q5: Determinant attributes differ from salient attributes in
Q6: A company's positioning statement affects the entire
Q8: A hotel that positions itself on it's
Q9: Objective positioning uses customer perceptions when positioning
Q10: How is market segmentation relating to branding?
A)
Q11: A company must understand its target markets
Q12: Why do hospitality companies develop multiple brands?
A)
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