How is market segmentation relating to branding?
A) Market segmentation prevents brands from developing bad concepts
B) Branding allows a company to selectively choose who they would like as their customers
C) Branding provides an alternative to companies having to segment their markets
D) Different brands are adapted to different market segments
Correct Answer:
Verified
Q5: Determinant attributes differ from salient attributes in
Q6: A company's positioning statement affects the entire
Q7: Image is one of two important criteria
Q8: A hotel that positions itself on it's
Q9: Objective positioning uses customer perceptions when positioning
Q11: A company must understand its target markets
Q12: Why do hospitality companies develop multiple brands?
A)
Q13: The main objective of positioning is:
A) To
Q14: Salient factors are most used in marketing
Q15: A hotel's AAA Five Diamond award is
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