A hotel's AAA Five Diamond award is an example of a(n) _______attribute to a customer when making a purchase decision.
A) Salient
B) Objective
C) Determinant
D) Importance
Correct Answer:
Verified
Q10: How is market segmentation relating to branding?
A)
Q11: A company must understand its target markets
Q12: Why do hospitality companies develop multiple brands?
A)
Q13: The main objective of positioning is:
A) To
Q14: Salient factors are most used in marketing
Q16: Important factors are often used to arouse
Q17: To subjectively position tangible features, a marketer
Q18: "Sell the sizzle, not the steak" is
Q19: A danger with having multiple brands positioned
Q20: A strong brand is a brand that:
A)
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