The main objective of positioning is:
A) To maximize revenue from customers
B) To create the perception that the organization can best solve the customer's problems
C) To create a standout product in customer's minds
D) All of the above
Correct Answer:
Verified
Q8: A hotel that positions itself on it's
Q9: Objective positioning uses customer perceptions when positioning
Q10: How is market segmentation relating to branding?
A)
Q11: A company must understand its target markets
Q12: Why do hospitality companies develop multiple brands?
A)
Q14: Salient factors are most used in marketing
Q15: A hotel's AAA Five Diamond award is
Q16: Important factors are often used to arouse
Q17: To subjectively position tangible features, a marketer
Q18: "Sell the sizzle, not the steak" is
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