Salient factors are most used in marketing to:
A) Create a benefit bundle that will lead to determinance
B) Get attention and create awareness
C) Base a product's positioning on
D) Persuade customers to make a choice
Correct Answer:
Verified
Q9: Objective positioning uses customer perceptions when positioning
Q10: How is market segmentation relating to branding?
A)
Q11: A company must understand its target markets
Q12: Why do hospitality companies develop multiple brands?
A)
Q13: The main objective of positioning is:
A) To
Q15: A hotel's AAA Five Diamond award is
Q16: Important factors are often used to arouse
Q17: To subjectively position tangible features, a marketer
Q18: "Sell the sizzle, not the steak" is
Q19: A danger with having multiple brands positioned
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