A danger with having multiple brands positioned as individual companies is:
A) There are no dangers
B) They generate a high amount of costs to run each brand separately
C) Developing positioning statements for each is more complex
D) The brands cannibalize each other
Correct Answer:
Verified
Q14: Salient factors are most used in marketing
Q15: A hotel's AAA Five Diamond award is
Q16: Important factors are often used to arouse
Q17: To subjectively position tangible features, a marketer
Q18: "Sell the sizzle, not the steak" is
Q20: A strong brand is a brand that:
A)
Q21: To position successfully, a company must focus
Q22: Branding is done only for companies with
Q23: Salient, important, and determinant attributes are all
Q24: Developing multiple brands protects against competition.
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents