A tiny reward that gets you to perform an activity that you dislike can make you like this activity more than a larger reward would.Simply making a decision can make you have more favorable feelings toward what you have chosen and more negative feelings toward what you have rejected.What theory of attitude change would be consistent with these statements?
A) cognitive dissonance
B) elaboration likelihood
C) social learning theory
D) social comparison theory

Question

Quizplus · Accepted Answer

The theory of cognitive dissonance suggests that when we experience a mismatch or inconsistency between our attitudes and our behavior, we experience discomfort or dissonance. To reduce this discomfort, we may change our behavior, our attitudes, or our beliefs. In the case of the tiny reward, we may experience dissonance between our dislike of the activity and our behavior of performing the activity for a reward. To reduce this dissonance, we may change our attitude toward the activity and come to like it more. Similarly, when we make a decision, we may experience dissonance between the chosen option and the rejected option. To reduce this dissonance, we may come to like the chosen option more and dislike the rejected option more.

A Tiny Reward That Gets You to Perform an Activity