According to cognitive dissonance research,which of the following advertising appeals would be most persuasive in a collectivistic culture?
A) "You're worth it."
B) "The best relationships are lasting ones."
C) "I love what it does for me."
D) "This is the image I want to project."

Question

Quizplus · Accepted Answer

In a collectivistic culture, the focus is on relationships and the group rather than individualism. Therefore, an advertising appeal that emphasizes building and maintaining lasting relationships (such as option B) would be more persuasive than appeals that focus on individual worth (option A) or image projection (option D). Option C is neutral and does not necessarily align with collectivist or individualistic values.

According to Cognitive Dissonance Research,which of the Following Advertising Appeals