According to your text,advertisements that appeal to ________ work well for Western cultures,whereas advertisements that appeal to ________ work well for non-Western cultures.
A) short-term success; long-term success
B) personal self-enhancement; group enhancement
C) extroverted personalities; introverted personalities
D) status; wisdom

Question

Quizplus · Accepted Answer

The text states that advertisements that appeal to personal self-enhancement work well for Western cultures, which prioritize individualism, whereas advertisements that appeal to group enhancement work well for non-Western cultures, which prioritize collectivism.

According to Your Text,advertisements That Appeal to ________ Work Well