Imagine that you are approaching a bake sale table and the saleswoman tells you that the price of a cupcake is $1.00.While you are deciding,she reduces the price to $0.75 for the same cupcake.You are ________ likely to buy the cupcake than if you were originally presented with a price of $0.75 because ________.

Question

Quizplus · Accepted Answer

The individual is more likely to buy the cupcake because they perceive the reduced price as a concession or a deal from the salesperson. This is a common persuasion technique called the "door-in-the-face" technique, where a person starts with a large request (the $1 price) and then reduces it to a smaller request (the $0.75 price) to make it seem like they are making a concession.

Imagine That You Are Approaching a Bake Sale Table and the Saleswoman