Your Text Mentions the Curious Phenomenon in Which Certain Resistance

Your text mentions the curious phenomenon in which certain resistance skills education programs (for example,teaching students to "just say no" to alcohol or drugs) have been shown to increase rather than decrease the use of harmful substances.Why does this appear to be the case?

A) Governmental programs such as these inevitably fail because of poor planning and execution.
B) These programs convey the message that these activities are what peers typically do.
C) These programs build reactance in students, so that they actively resist the message.
D) These programs do not reinforce the message with rewards.